About

Behind the Music

Holiday Ray, Killa , and Hard Head together form a company called the New West Association. They're planning to bring back to West Coast Hip Hop music that whats been missing. That O.G. sounds that we all miss, its time for a new sounds said Hard Head and the rest speaks for itself. Influenced by the community, culture, and sounds of their hometown, they perform music that speaks to fans across the musical spectrum. Their signature style has become synonymous with a diverse collection of melodies and compositions. This Hip Hop Company is on the rise, and nothing can stop them from achieving the success they work so hard for.